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Research papers

Conscious consumption in Brazil

This study resulted from the need to deepen knowledge on reflections and perceptions regarding the consequences of consumption action.Although this action has been thoroughly studied using marketing research techniques, not as much is known...

Catalogue: ESOMAR Responsible Marketing 2004
Authors: Paulo Cidade, Eduardo Schubert, Helio Mattar
Company: GfK
May 11, 2004
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Citation

Cidade, Schubert and Mattar (2004a, May 11). Conscious consumption in Brazil. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/conscious-consumption-in-brazil